This is the first store created outside the United States for New York-based designer Philip Lim. Jamo designed the shop with a concept called "in the water". Concrete blocks perforated with holes (so called "hana-gata blocks") are used to build up interior walls inside the building's glass façade. The resulting light coming into the space through these holes creates the feeling of bubbles in water. Lim requested a "romantic space where people look beautiful". Jamo expressed this by telling a story that runs throughout the entire store, including the use color, material, shape and light. Floorboards are put down in a herringbone pattern; the color of the boards becomes gradually lighter giving the impression of sand on a beach. The mirrored display fixtures open and close like treasure chests at the bottom of the ocean. A stairway was built with the image of a bridge leading to the ocean floor.