This project involved a large-scale renovation of a total of 4 floors (2 above ground level and 2 below) in a building on the main street running through Tokyo's Minami-Aoyama area, famous for shoulder-to-shoulder stores of leading global luxury brands. Jamo worked on the project together with the shop's creative director who oversaw everything from buying to conceptual projects. The creative director gave Jamo the two-part theme of "a space that is a complete break with anything done in the past" and "the enjoyment that comes from a contrast between product and shop space". With these conditions in mind, Jamo created artificial "ruins" using an existing large central opening running from the above ground floor to the second basement level. These large-scale imaginary "ruins" are meant to create in customers a powerful sense of the unreal. When building out the design details, Jamo faithfully based these on a single historic episode in order to create a sense of realness to the fabricated ruins. Furthermore, Jamo replaced the idea of geological strata with the levels created by the building's floors, selecting materials and designing lighting in order to make the above-ground floors bright and happy with a profusion of plants and the below-ground floors a chilly, dark and heavy world. Attention is also given to the interior finishings, particularly in the use of second-hand furniture, stately antique fixtures previously used in British museums, and walls decorated with art by various international artists.