The apparel brand Kuskus opened their first store in Japan in August 2012 in the La Foret shopping center in Tokyo’s Harajuku district. The brand’s name comes from a Japanese onomatopoeia equivalent to the “tee-hee” laughing sound in English. The brand states its concept and overall style as “easy to wear, a little playful; you let out an involuntary titter.” In order to realize this image, Jamo used windows and plants as thematic visual elements and created a sense of nature and the outdoors that visitors can feel even from within an enclosed shopping center.Jamo added details to the interior to increase a sense of depth and width while also striving to keep these details from taking up valuable space in the store. These include a cutaway façade used to create the atmosphere of a sunroom and antique window frames that cut into the walls at a 45º angle and are backlit with 11mm thick LED panels.Intended to add a touch of charm, the custom designed shelving uses frames shaped like the letter “K” in the brand’s name.The shop gives a slightly humorous expression to the cute “kus-kus” sound of a light chuckle.