The New York-based boutique OPENING CEREMONY takes the concept of a “new shopping experience” and offers new style and culture together with a refined sensibility. After opening their flagship store in Shibuya, they opened their second store in Japan in the “Lumine” shopping center in Shinjuku. The design concept for the new store is the idea of a “grid” pattern.For the 2nd floor, where apparel is sold, fully adjustable fixtures were specially created out of melamine and acrylic boxes that strike a balance with the warmer wood material used. The space is given a rough atmosphere (for example, with ductwork that runs along a grid pattern) but at the same time is highly functional with essentially no dead space.On the 1st floor, the grid pattern was expressed through post-modern inspired over-scaled tile work and check carpeting. While striking a balance with the monotone black and white color scheme, Jamo also decorated the space with fixtures in the shape of people and a shelving unit that spells out the word “HELLO” in order to create a space in keeping with the sense of playfulness that characterizes OPENING CEREMONY stores.