Jamo associates

Jamo associates - Project

BEAMS SENDAI

2012.03 / Sendai , Miyagi

client
BEAMS
url
http://www.beams.co.jp
space area
459m2
construction trader
NOMURA
lighting
n2 × 1LUX
photographer
Kozo Takayama

In March 2012, the Japanese retailer BEAMS moved its store in Sendai to a building situated in the city’s most beloved district. The store carries men’s and women’s apparel spanning casual and business attire as well as items for “special occasions”. With the aim of making this diversity of product externally visible, Jamo installed a large yellow sign running the height of the shop window, from 1st to 2nd floor. We then created interior zones based on the 4 areas that emerge out of the placement of this sign: 1st floor for womenswear, 2nd floor for menswear, and casual and business sections for each. Jamo set these areas up with functionality in mind as well as the ease with which shoppers could peruse and shop in each areas. The ultimate aim was to create a landmark store for the so-called “city of trees”, one that could be appreciated by both younger and older shoppers.

仙台きっての好立地にある「一番町平和ビル」に、2012年3月10日に移転リニューアルオープンを果たした「ビームス仙台」。メンズ・ウィメンズのカジュアル、ビジネス、オケージョンまで、幅広いラインナップを取り揃える複合店舗であることを、外部に向けて視覚的にプレゼンテーションするために、1Fから2Fまでを繋ぐ黄色いサインパネルを中央に配置。それによって生まれた4つの空間を商品構成に合わせてゾーニング。1Fにレディス、2Fにメンズのカジュアルとクロージングといった具合に、それぞれのセクションを機能的に整理し、買い回りのしやすい空間に。杜の都のランドマークとして、幅広い世代に愛される店を目指した。

X