This is the first store for the brand Enfold, started for the 2012 spring/summer season by Baroque Japan Limited’s creative director Mizuki Ueda. With the concept of “hidden beauty”, the store is interested in forms that are beautiful regardless of what angle they are viewed from. Jamo created racks like one-of-a-kind artworks using the brand’s signature shade of blue in order to draw out the mysterious elegance the brand creates through lavish prints and bright colors. With varying heights and twists and turns, different openings are created where each individual article of clothing can be shown most beautifully. Jamo had classic French styling in mind for the space, which comes through in such areas as the herringbone pattern used for the wood floors, but at the same time put a contemporary twist on this styling through the wall moldings created through a composition of straight lines reminiscent of abstract art. The space has a gallery-like feel that balances a dignified sense of space with a feeling of tension.