Jamo associates

Jamo associates - Project

POTLUCK

2009.1 / Shibuya , Tokyo

client
ONWARD KASHIYAMA
url
https://www.onward.co.jp/
space area
249m2
construction trader
SHINKOGEI
lighting
Tetsuya Miyakawa Lighting Design
photographer
Kozo Takayama

This is the first dining establishment from OPENING CEREMONY, the popular boutique from New York. POTLUCK opened in the 1st basement floor of OPENING CEREMONY's 7-floor store in Shibuya. The space is decorated with touches of humor here and there and draws a connection to the playfulness with which the upper floors were designed: the ceiling is painted to look like wood flooring, movable light fixtures use traditional light bulbs, parts of the walls are decorated with butcher paper, benches are made out of sheep sculptures, wall displays are made out of a bank of antique shelves and cabinets. With such touches as chairs that can be hung on the wall (which allows staff to adjust the number of seats in the space but also gives the look of Shaker style tables and chairs) the space combines elements of fashion, experimentation and humor.

N.Y.発の好感度セレクトショップOPENINGCEREMONY、初の飲食店。全7層でファッションフロアを展開するOPENINGCEREMONY渋谷店B1Fを、フローリングをイメージしたペイントの天井、移動可能な電球の照明、壁一面に飾ったブッチャーペーパー、羊のオブジェをくりぬいて作ったベンチ、アンティークシェルフを継ぎ合わせてつくった壁面ディスプレイなど、随所にユーモアをちりばめ、上層のファッションフロアの世界観とリンクさせた遊び心のある飲食フロアとした。席数を自由に調節できるようにと、椅子やテーブルはシェーカースタイルに見られるように壁に掛けることができるなど、ファッションの視点から取り組んだ、実験的でユーモアのあふれるスペースとなった。

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