The brand OZOC reopened their store in the first basement level of Lumine East, a large shopping center adjacent to Tokyo's Shinjuku Station. In order to make visitors feel the OZOC's unique sense of style, Jamo's idea was to clearly divide the space into "functional sales areas" and areas where the "brand's sense of style" is pinpointed through visual merchandising.
Jamo originally designed the interior for FREE'S SHOP in 2006 and then again for a redesign in 2011 when the store decided it wanted to "age together with their customers" and offer a more relaxed shopping atmosphere for a slightly older woman.
Dr. Takako Kusano, a face often seen in the Japanese media, opened a clinic for cosmetic dermatology in Tokyo's Aoyama area.
The façade is girded with a nuanced mosaic that becomes a natural part of this landscape. For this shop, which gently welcomes customers into the store, the most important part of the concept lies in its floor plan by which customers can see the next part of the store in front of them but cannot see the next area after that.