Opening Ceremony is a retail shop with its flagship store in New York, as well as other stores in New York's Ace Hotel, in Los Angeles, and its first shop overseas in Tokyo. The opening of the Tokyo store involved the large-scale renovation of an existing structure, the 7-story "Movita" building that is a part of the Seibu Department Store in Shibuya.
The Naversana brand was created by the Japanese concept shop AMERICAN RAG CIE and offers women wearable clothes with a foundation in traditional Indian craftwork. This store was the first dedicated completely to this single brand and was opened in Japan's Chubu region.
This is the first store created outside the United States for New York-based designer Philip Lim. Jamo designed the shop with a concept called "in the water".
"Naka-Dori" street in Tokyo's Marunouchi area has undergone a major transformation from an office district to one of Japan's leading high-end shopping streets. On one corner of this street is a one-of-a-kind BEAMS store called "BEAMS PLUS".