The façade is girded with a nuanced mosaic that becomes a natural part of this landscape. For this shop, which gently welcomes customers into the store, the most important part of the concept lies in its floor plan by which customers can see the next part of the store in front of them but cannot see the next area after that.

In the Shinsaibashi area of Osaka, the city's high street district, BEAMS has a large 2-story shop that faces the area's main thoroughfare.

In the Shinsaibashi area of Osaka, the city's high street district, BEAMS has a large 2-story shop that faces the area's main thoroughfare.

Opening Ceremony is a retail shop with its flagship store in New York, as well as other stores in New York's Ace Hotel, in Los Angeles, and its first shop overseas in Tokyo. The opening of the Tokyo store involved the large-scale renovation of an existing structure, the 7-story "Movita" building that is a part of the Seibu Department Store in Shibuya.