This is the first store created outside the United States for New York-based designer Philip Lim. Jamo designed the shop with a concept called "in the water".

"Naka-Dori" street in Tokyo's Marunouchi area has undergone a major transformation from an office district to one of Japan's leading high-end shopping streets. On one corner of this street is a one-of-a-kind BEAMS store called "BEAMS PLUS".

BEAMS men's stores are for men of many age groups. One such store opened anew in one of the Tenmaya department stores popular in the Chugoku and Shikoku regions of Japan.

This concept shop aimed at women looking for high quality apparel opened on the main street in Tokyo's Marunouchi district, which is lined with stores and shopping centers.